What’s New With Phil
My next story is in progress. For now, catch some recent highlights.
CSG Active Launch
CSG Active is latest apparel line from Champs Sports. Showcasing a lineup of hoodies, joggers, pants, and more, these looks are suited for everyone's routine. I established tone and voice using hopscotch moments, where the storytelling of product features matched a day in the life of our customer.
This version was A/B tested alongside a control version that didn’t use hopscotch messaging. The hopscotched version had a 41% increase in conversation rates compared to the control email.
Voice in Sport
Champs Sports is a sponsor of the Voice in Sport podcast. One that dives into the untold stories of female athletes everywhere. Below is an ad written on the promotion of adidas Samba shoes and more of the brand's essential styles.
Nike Tech Fleece
Nike Tech Fleece is one of Champs Sports' hottest collections. It's worn by the biggest names in the game. Below is an image of an in-store ad containing global messaging, along with the features and benefits behind the release. The email mentions New York cornerback Sauce Gardner who was a part of the brand’s back-to-school campaign.
