Social Media and Video Editing
To complement my writing experience, I was able to build on my social media and video editing skills at Foot Locker, Sea Going Green, and The University of Tampa's sports information department. Below, you'll view how I used to develop the social media strategies for these organizations.
Paid Social
I also tackled paid social copy requests at Foot Locker. They weren’t as frequent as ones for other channels, but they would appear as sponsored messages following stakeholder approval. Through these requests, I played a part in and sustaining a long-term relationship customers had with the brand.
The attached photos to demonstrate the success of paid social copy written for Eastbay’s spring football campaign. On Facebook, the post received over 210,000 views while it had as high as 78,800 views on Instagram.
Organic Social
Sea Going Green
In December 2018 and 2019, I participated in a beach cleanup at Pier 60 in Clearwater, Florida. The cleanup was hosted by Sea Going Green, a sustainable tourism consultancy based out of Amsterdam, Netherlands.
During the cleanup, I picked up trash and cigarette butts around Pier 60. In one hour, volunteers picked up a total of 14 pounds of trash and almost one pound of cigarette butts. At the event, I took photos of volunteers, which were posted on the company's social media pages.
Take a look at Linkedin and Instagram content from the 2019 cleanup:
University of Tampa Athletics
When I worked with UT's sports information department, I shot and edited video highlights of home games throughout the fall season. In addition, I posted social media content on their Twitter page.
Video Editing
University of Tampa Athletics
The highlights that I filmed were a part of the athletic department's web series called Inside the Shield. The show recapped the previous week's games for UT's sports teams.
UT Men’s Soccer vs. Florida Southern 9/28/2016 UT Goal
UT Women’s Soccer vs. Eckerd College 10/12/2016 UT Goal